OKLAHOMA CITY – Legislation to protect Oklahomans from the harmful use of artificial intelligence and deepfake content passed unanimously out of the House Criminal Judiciary Committee. House Bill 3299 , authored by Rep. Neil Hays, R-Checotah, would make it unlawful to create and distribute digitized or synthetic media depicting another person’s name, image, voice or likeness without written consent when done with the intent to cause emotional, financial, reputational or physical harm. "As we awaken each day to more sophisticated AI-generated media, we must recommit to the fundamental truth in advertising and the basic rights of every Oklahoman," Hays said. "Every Oklahoman deserves to control their name, likeness and voice and to know that when they are depicted, especially in an effort to influence the public, that they’re portrayed accurately." Under the measure, violations would be considered a misdemeanor punishable by up to one year in county jail, a fine of up to $1,000, or both. If the offense results in financial harm exceeding $25,000 or involves extortion, coercion or blackmail, the crime would be elevated to a felony punishable by up to five years in prison, a fine of up to $10,000, or both. The bill also addresses political advertising. Any digital or synthetic media used in political ads would have to be clearly disclosed. Failure to disclose would be a misdemeanor punishable by up to one year in county jail or a fine of up to $2,500. Media advertising agencies would be required to obtain a signed attestation from content creators stating whether the advertisement contains digitized or synthetically altered material. If approved by the Legislature and signed into law, House Bill 3299 would place Oklahoma alongside Tennessee, which enacted the Ensuring Likeness, Voice, and Image Security Act (ELVIS Act) in 2024, in extending these protections to all individuals. While some states have enacted similar laws for minors or public figures, Hays said this measure recognizes that every person has a fundamental right to control his or her own name, image, likeness and voice as personal property. "This technology is moving faster than most people realize," Hays said. "We need guardrails in place to protect individuals from having their identity manipulated and used against them." HB3299 now moves to the House Judiciary and Public Safety Oversight Committee.